How Google Branded Tech’s Next Big Paradigm | Co.Design

How Google Branded Tech’s Next Big Paradigm | Co.Design

Facebook called it “the Oculus,” a throwback to ancient, Byzantine architecture. HTC chose “the Vive,” the sort of pseudo-word that sounds like it was born from a New York ad agency. But Google? Google named its virtual reality headset “And in doing so, it created a foundation for the first decent virtual reality brand.

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