Manage Your Business Identity with Home Bases and Outposts

Manage Your Business Identity with Home Bases and OutpostsThe age-old saying goes, “You never get a second chance to make a first impression.” Many of us have been told this since we were kids, and some of us even tell it to our own kids now. It’s an explanation for why we should dress presentably, speak politely, and possibly obsesses about the firmness of our handshake.