What’s in a Great Brand Name?
Active aging. Isn’t that what all of us want to do if we’re able? Baby Boomers especially — those of us who can afford it want to live in communities that offer more choices and support the active, mobile lifestyles we are used to.
A stellar national economy and improved housing market are paying dividends for all sectors of seniors housing. Retirees are unlocking equity once trapped in their homes due to the soft housing market and deploying those funds towards entrance-fee CCRCs or other seniors housing options.
$500 may seem light for an online advertising budget, but in my experience a little digital spend goes a long way if you know where to look.
Dr. John Zeisel, a sociologist and co-founder of Hearthstone Alzheimer Care, talks about the misconceptions surrounding Alzheimer's and the need for people with this disease to meaningfully connect with others and establish a sense of time. With a focus on the individual person, Hearthstone uses holistic methods, such as writing, gardening, and painting, to empower people with dementia.