Why companies are failing to cash in on flood of aging Baby Boomers worth US$15-trillion

Why companies are failing to cash in on flood of aging Baby Boomers worth US$15-trillionSix years ago, the University of Cincinnati unveiled what it called an “unusual consortium” between its students, faculty and corporations, including Procter & Gamble Co., the consumer-product giant headquartered nearby. The group’s goal: to research and develop product ideas for consumers age 50 and over.

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