The emergence of “elderpreneurs” marks an exciting shift in how the startup ecosystem is adapting to serve the needs of our aging population. These forward-thinking businesses recognize that the senior demographic holds significant, untapped market potential. From tech to healthcare, elder-focused startups are designing solutions that enhance independence, quality of life, and community engagement for older adults. As this trend gains momentum, it showcases not only a shift in market strategy but also an important acknowledgment of aging as an era of innovation.
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