How to Create an Ideal Customer Profile (ICP)

How to Create an Ideal Customer Profile (ICP) | ZoomInfo

An Ideal Customer Profile (ICP) helps you identify, source, and prioritize prospects – but how do you create an accurate ICP in the first place? Two words: finite resources. It takes time, money, and people to attract, convert, and delight new customers. And as a savvy professional, you want to target prospects who will deliver the best return.

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