The ICAA Forum 2021 emphasized the need to “cultivate convergence” by aligning senior living, healthcare, and wellness sectors to create integrated ecosystems for aging well. Leaders explored the importance of collaboration to tackle challenges and seize opportunities in longevity, with actionable insights for redefining the future of aging services.
Industry professionals gathered virtually to engage in the ICAA’s 2021 Forum focused on Wellness attracting the Middle Market. While building upon concepts that emerged from the 2020 Forum, attendees were charged to identify consumer persona attributes, discuss the benefits of leveraging the various dimensions of wellness and to strategize on opportunities for meeting the needs and aspirations of prospective residents, family, and staff.
