Infographic: A Media-Hungry Mature Market Shifts Their Appetite

Infographic: A Media-Hungry Mature Market Shifts Their AppetiteIt looks like Boomers and a growing number of seniors are becoming fully entrenched in online media. Although they still trail their younger cohorts, this year alone, 71% of those aged 50-64 and 59% over 65 have used at least one social networking site (Facebook still rules) compared with 26% in 2010 and 1% in 2008.

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