Lifestyle is a Big Selling Point in Fast-Growing Active Adult Sector, Says NIC Panel

Lifestyle is a Big Selling Point in Fast-Growing Active Adult Sector, Says NIC Panel

WASHINGTON, D.C. – Greystar’s Jackie Rhone, a 35-year veteran of the multifamily industry, cut right to the chase when describing how the active adult niche differs from the traditional apartment sector in one big way for owners and operators. “This is the only time in my career that I’ve sold a lifestyle.