Moving from customer-centricity to customer advocacy
Curated By dmccarron in StrategyplusBusiness · November 4, 2021 · No comments
Tags: Jon Picoult
Moving from customer-centricity to customer advocacy In the late 1990s, when Arkadi Kuhlmann launched what would later become the largest direct US savings bank, ING Direct, he had a surprising message for the nation’s millionaires: we don’t want your money. Though the bank had no minimum deposit rules, it did have a maximum: no million-dollar accounts were allowed.
In the late 1990s, when Arkadi Kuhlmann launched what would later become the largest direct US savings bank, ING Direct, he had a surprising message for the nation’s millionaires: we don’t want your money. Though the bank had no minimum deposit rules, it did have a maximum: no million-dollar accounts were allowed.