Persuasion and the Power of Story: Jennifer Aaker

Curated By dmccarron in Management · October 15, 2013 · No comments

Tags: storytelling

Persuasion and the Power of Story: Jennifer Aaker (Future of StoryTelling 2013)http://www.futureofstorytelling.org Jennifer Aaker studies happiness, and how stories can affect our happiness; she believes that stories are more meaningful…

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