ZenBusiness Research Uncovers Gen X’s Entrepreneurial Spirit: 45% See Business Ownership as a Path to Retirement Stability

Gen X is embracing entrepreneurship as a viable path to retirement security. According to ZenBusiness research, 45% of Gen Xers believe owning a business can provide the financial stability and flexibility they need for retirement. This article explores the factors driving this entrepreneurial shift, including economic uncertainty, the appeal of side hustles, and the desire for independence. A valuable read for aspiring business owners and professionals supporting Gen X’s transition into retirement.

ZenBusiness Research Uncovers Gen X’s Entrepreneurial Spirit: 45% See Business Ownership as a Path to Retirement Stability

Unlike previous generations, Gen X is approaching retirement with a more proactive and entrepreneurial mindset. Nearly 40% are likely to start or have

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