‘Regeneration’ hits the mainstream, but what about the deeper practice?

‘Regeneration’ hits the mainstream, but what about the deeper practice?

A couple of days ago, Anna Pollock, who is currently engaged in a deep inquiry into what ‘regenerative tourism’ might look like, sent Michelle Holliday, G iles Hutchins and me a message alerting us to a recent ‘trend report’ on regeneration by a major marketing and communications firm.