Secret to Better Messaging to Older Consumers: Understanding the Intervening Factors

Secret to Better Messaging to Older Consumers: Understanding the Intervening Factors

Ageless Marketing has been the traditional marketing adage when communicating to older consumers. This concept states that marketing approaches should not acknowledge age to avoid offending older consumers or alienating younger ones. Therefore, to avoid being ageist, the term “ageless” is used instead.

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