Why is 10,000 steps a day the goal? Fitbit’s CEO has some answers

Commentary: Fitbit’s CEO on going beyond the 10,000-steps-a-day rule

The goal of walking 10,000 steps a day originated in 1965 when a Japanese pedometer manufacturer created a device called Manpo-kei, which translates to “10,000-steps meter.” More than 40 years later, Fitbit put this goal on the map globally with the launch of our first wearable at the end of 2009.

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